Charina Sarte has always had fashion in her blood having grown up with fashion designers and make up artists in the family.

Her love for travel often brought her to beaches, so she was always in search of the perfect bikini. Frustrated never being able to find what she was looking for she hired her first sewer in 2005 and started making her own bikinis. What initially began as a hobby turned into a flourishing business when Charina began selling her designs to friends at private sales hosted in her home.

From then, Charina has transitioned to a line of contemporary women’s wear. Her collections being the quintessence of what the Charina woman is all about, sophisticated femininity and elegance.

Since 2005, Charina Sarte has grown into a strong label with an enthusiastic following among Manila’s elite and celebrities. Her flagship store opened its doors in 2009 in Greenbelt 5, Ayala Center, Makati and since then been the shopping destination for the city’s fashionable set.